{"id":188,"date":"2023-07-08T08:19:29","date_gmt":"2023-07-08T08:19:29","guid":{"rendered":"https:\/\/frapperie.ro\/blog\/?p=188"},"modified":"2023-07-09T00:42:59","modified_gmt":"2023-07-08T21:42:59","slug":"cofix-declinul-pretului-fix-de-5-nis","status":"publish","type":"post","link":"https:\/\/frapperie.ro\/blog\/cofix-declinul-pretului-fix-de-5-nis\/","title":{"rendered":"Cofix &#8211; declinul pre\u021bului fix de 5 NIS"},"content":{"rendered":"<div class='booster-block booster-read-block'>\n                <div class=\"twp-read-time\">\n                \t<i class=\"booster-icon twp-clock\"><\/i> <span>Read Time:<\/span>9 Minute, 54 Second                <\/div>\n\n            <\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><strong>Cofix \u0219i pre\u021bul fix de 5 NIS<\/strong> <strong>\u00a0<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\">Cofix, un lan\u021b israelian de mini cafenele, a f\u0103cut furori \u00een cultura cafelei a \u021b\u0103rii c\u00e2nd \u0219i-a introdus politica proprie de pre\u021buri fixe de 5 NIS per pahar \u00een 2010. Acest model a atras rapid aten\u021bia pe scar\u0103 larg\u0103, dovedindu-se a fi un succes \u00een r\u00e2ndul maselor, care erau \u00eenc\u00e2nta\u021bi de perspectiva unei cafele de \u00eenalt\u0103 calitate la un pre\u021b accesibil. Cu toate acestea, \u00een\u00a0 ultimul deceniu, strategia unic\u0103 de pre\u021buri a Cofix s-a confruntat cu mai multe provoc\u0103ri, inclusiv cre\u0219terea costurilor, infla\u021bia \u0219i schimb\u0103rile \u00een preferin\u021bele consumatorilor. Astazi vom examina factorii care au condus la declinul modelului de pre\u021b fix NIS 5 la Cofix, precum \u0219i impactul acestuia asupra profitabilit\u0103\u021bii retelei de cafenele \u0219i a pozi\u021biei pe pia\u021b\u0103. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> Cofix Israel este listat\u0103 la\u00a0<\/span>Bursa de Valori din Tel Aviv<span data-pts=\"\">\u00a0sub AGRI.\u00a0La intrarea sa pe pia\u021ba de valori, a fost evaluat la 90 milioane NIS (~28 milioane USD).\u00a0 Ca atare, Cofix a devenit primul lan\u021b de cafenele care a fost listat la TASE. Intrarea Cofix pe pia\u021b\u0103 a provocat o reducere semnificativ\u0103 a pre\u021burilor cafelei la pachet \u00een Israel, \u00een special \u00een lan\u021bul\u00a0<\/span>Aroma Espresso Bar<span data-pts=\"\">\u00a0, care a fost nevoit s\u0103 reduc\u0103 pre\u021burile la cafeaua to go.\u00a0Unele magazine \u0219i lan\u021buri au redus pre\u021burile la cafea, sandvi\u0219uri \u0219i alte produse similare cu Cofix la 5 NIS pentru a concura.\u00a0\u00a0<\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\">In mass-media, acesta a fost numit efectul Cofix.\u00a0\u00a0Intrarea lui Cofix pe pia\u021b\u0103 a fost comparat\u0103 cu \u201erevolu\u021bia celular\u0103\u201d care a avut loc \u00een Israel cu c\u00e2\u021biva ani \u00eenainte \u0219i a \u00eenregistrat reduceri masive ale pre\u021burilor comunica\u021biilor celulare. \u00cen februarie 2017, Cofix \u0219i-a crescut pre\u021bul fix la 6 NIS per articol, iar \u00een decembrie 2017 schema a fost schimbat\u0103 din nou la o varia\u021bie a pre\u021burilor, \u00een principal fie 5 NIS pentru articolele mai mici \u0219i 8 NIS pentru articolele mai mari. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> \u00cen ianuarie 2018, 20% din Cofix a fost achizi\u021bionat de\u00a0<\/span>Rami Levy Hashikma Marketing<span data-pts=\"\">.\u00a0\u00cen iunie 2018, Cofix a anun\u021bat un plan de restructurare, \u00een urma unei pierderi de 5,4 milioane NIS \u00een T1 2018.\u00a0\u00cen iulie 2018, cota-parte a companiei lui Rami Levi a crescut la 50,01%, devenind actionar majoritar.\u00a0\u00cen ianuarie 2020, Rami Levi a achizi\u021bionat lan\u021bul de magazine de dulciuri Little Switzerland prin Cofix. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> Cofix a purtat o b\u0103t\u0103lie \u00eempotriva principalului s\u0103u competitor israelian, Cofizz.\u00a0Cofix sus\u021bine c\u0103 acesta din urm\u0103 i-a plagiat logo-ul \u0219i a exploatat succesul m\u0103rcii sale, \u00een timp ce fondatorii Cofizz sus\u021bin c\u0103 au lucrat pentru Cofix f\u0103r\u0103 salariu \u0219i \u00een schimbul promisiunilor de franciz\u0103 ne\u00eendeplinite, ceea ce i-a for\u021bat s\u0103 deschid\u0103 un lan\u021b concurent.\u00a0B\u0103t\u0103lia a ajuns \u00een sistemul judiciar israelian. \u00a0<\/span><\/span><\/p>\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-224\" src=\"https:\/\/frapperie.ro\/blog\/wp-content\/uploads\/2023\/07\/MAL_8935.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/frapperie.ro\/blog\/wp-content\/uploads\/2023\/07\/MAL_8935.jpg 640w, https:\/\/frapperie.ro\/blog\/wp-content\/uploads\/2023\/07\/MAL_8935-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/> \u00a0 <\/span><\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"> <strong>Costurile \u00een cre\u0219tere ale materiilor prime \u0219i cheltuielilor generale<\/strong> <strong>\u00a0<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\">\u00cen ultimii c\u00e2\u021biva ani, Cofix a intampinat greutati in a-\u0219i men\u021bin\u0103 meniul de pre\u021b fix NIS 5 din cauza diver\u0219ilor factori. Unul dintre motivele majore din spatele declinului acestei strategii de pre\u021b a fost cre\u0219terea costurilor materiilor prime \u0219i cheltuielilor generale. Costul ingredientelor precum cafeaua, laptele \u0219i zah\u0103rul a crescut semnificativ, afect\u00e2nd astfel marjele de profit ale Cofix. \u00cen mod similar, costurile cu utilit\u0103\u021bile, chiria \u0219i cheltuielile cu for\u021ba de munc\u0103 au \u00eenregistrat, de asemenea, o cre\u0219tere semnificativ\u0103, duc\u00e2nd la o sc\u0103dere a profitabilit\u0103\u021bii companiei. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\">Drept urmare, Cofix a fost nevoit\u0103 s\u0103-\u0219i reconsidere strategia de pre\u021b \u0219i s\u0103 fac\u0103 unele ajust\u0103ri necesare pentru a r\u0103m\u00e2ne \u00een afaceri. Aceste provoc\u0103ri cu care se confrunt\u0103 Cofix nu sunt unice \u0219i sunt tipice pentru multe \u00eentreprinderi mici \u00eentr-un moment \u00een care infla\u021bia este o preocupare critic\u0103 pentru institu\u021biile de toate dimensiunile. Prin urmare, a devenit o prioritate pentru Cofix in a inova si a cauta strategii eficiente pentru a ramane in piata. \u00a0 <\/span><\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"> <strong>Impactul infla\u021biei \u0219i al fluctua\u021biilor valutare<\/strong> <\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> Un alt factor semnificativ care contribuie la declinul modelului de pre\u021b fix NIS 5 al Cofix este impactul infla\u021biei \u0219i al fluctua\u021biilor valutare. Infla\u021bia se refer\u0103 la cre\u0219terea general\u0103 a pre\u021burilor bunurilor \u0219i serviciilor dintr-o economie \u00een timp, \u00een timp ce fluctua\u021biile valutare reflect\u0103 modific\u0103rile valorii unei monede \u00een raport cu alta. Ambele fenomene pot afecta semnificativ costurile Cofix, \u00een special cele asociate cu importul boabe de cafea, lapte \u0219i alte ingrediente. De exemplu, dac\u0103 costul importului boabelor de cafea cre\u0219te din cauza infla\u021biei sau a fluctua\u021biilor valutare, Cofix ar putea avea nevoie s\u0103-\u0219i majoreze pre\u021burile pentru a men\u021bine profitabilitatea. Cu toate acestea, acest lucru ar contrazice modelul s\u0103u de pre\u021b fix NIS 5 \u0219i ar putea conduce clien\u021bii c\u0103tre cafenelele concurente care ofer\u0103 pre\u021buri mai flexibile. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\">Prin urmare, inflatia si cursul valutar devin provocari semnificative pentru abilitatea retelei Cofix de a-si pastra avantajul competitiv si stabilitatea financiara. \u00a0 <\/span><\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"> <strong>Presiunea concuren\u021bei pe pia\u021ba cafelei<\/strong> <strong>\u00a0<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\">Pia\u021ba cafelei este foarte competitiv\u0103, cu o multitudine de m\u0103rci \u0219i cafenele concur\u00e2nd pentru aten\u021bia consumatorului. Num\u0103rul tot mai mare de cafenele ofer\u0103 consumatorilor o multitudine de op\u021biuni atunci c\u00e2nd vine vorba de alegerea de unde s\u0103-\u0219i cumpere cafeaua. Acest lucru face dificil pentru o retea precum Cofix s\u0103 \u00ee\u0219i men\u021bin\u0103 pre\u021bul fix, deoarece concuren\u021bii ofer\u0103 cafea la pre\u021buri diferite, uneori mai mici dec\u00e2t pre\u021bul fix al Cofix. Presiunea concuren\u021bei a for\u021bat Cofix s\u0103-\u0219i reevalueze strategia de pre\u021buri, demonstr\u00e2nd c\u0103 chiar \u0219i \u00eentr-o industrie cu o cerere at\u00e2t de mare, firmele trebuie s\u0103 r\u0103m\u00e2n\u0103 adaptabile la schimb\u0103ri pentru a r\u0103m\u00e2ne relevante \u0219i competitive.<\/span><\/span><\/p>\r\n<figure id=\"attachment_222\" aria-describedby=\"caption-attachment-222\" style=\"width: 612px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-222\" src=\"https:\/\/frapperie.ro\/blog\/wp-content\/uploads\/2023\/07\/gettyimages-629619954-612x612-1.jpg\" alt=\"\" width=\"612\" height=\"408\" srcset=\"https:\/\/frapperie.ro\/blog\/wp-content\/uploads\/2023\/07\/gettyimages-629619954-612x612-1.jpg 612w, https:\/\/frapperie.ro\/blog\/wp-content\/uploads\/2023\/07\/gettyimages-629619954-612x612-1-300x200.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><figcaption id=\"caption-attachment-222\" class=\"wp-caption-text\">Branded food products sit for sale inside a coffee house, operated by Cofix Group Ltd., in Herzliya Pituach, Israel, on Monday, Dec. 12, 2016. Cofix opened the first of 100 planned branches in Moscow in October, an investment of a couple million dollars. Photographer: Ariel Jerozolimski\/Bloomberg via Getty Images<\/figcaption><\/figure>\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\">\u00a0 <\/span><\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"> <strong>Provoc\u0103rile men\u021binerii calit\u0103\u021bii la un pre\u021b fix<\/strong> <\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> \u00cen plus, provoc\u0103rile men\u021binerii calit\u0103\u021bii la un pre\u021b fix amplifica \u0219i mai mult problemele cu care se confrunt\u0103 Cofix \u00een prezent. Pe m\u0103sur\u0103 ce costul ingredientelor, al for\u021bei de munc\u0103 \u0219i al chiriei cresc \u00een timp, devine din ce \u00een ce mai dificil pentru Cofix s\u0103-\u0219i men\u021bin\u0103 standardele de calitate f\u0103r\u0103 a-\u0219i cre\u0219te pre\u021burile. \u00cen \u00eencercarea de a reduce costurile \u0219i de a- \u0219i men\u021bine pre\u021bul fix, Cofix ar putea recurge la utilizarea de ingrediente mai ieftine sau la t\u0103ierea col\u021burilor \u00een metodele lor de preparare, duc\u00e2nd \u00een cele din urm\u0103 la o sc\u0103dere a calit\u0103\u021bii produselor lor. Prin urmare, g\u0103sirea unui echilibru \u00eentre men\u021binerea calit\u0103\u021bii \u0219i men\u021binerea pre\u021burilor accesibile este crucial\u0103 pentru succesul Cofix \u0219i al altor companii care opereaz\u0103 pe un model de pre\u021b fix. \u00a0 <\/span><\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"> <strong>Schimbarea a\u0219tept\u0103rilor \u0219i cerin\u021belor consumatorilor<\/strong> <strong>\u00a0<\/strong> <\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> Schimbarea a\u0219tept\u0103rilor \u0219i cerin\u021belor consumatorilor a jucat un rol semnificativ \u00een sc\u0103derea pre\u021bului fix de 5 NIS la Cofix. Odat\u0103 cu apari\u021bia unei popula\u021bii mai tinere \u0219i mai cosmopolite \u00een Tel Aviv, cultura cafelei a evoluat, iar clien\u021bii cer acum mai mult dec\u00e2t o bautura ieftina. Se a\u0219teapt\u0103 cafea de \u00eenalt\u0103 calitate, la b\u0103uturi inovatoare \u0219i un mediu confortabil \u00een care s\u0103 le savureze. \u00cen plus, cre\u0219terea cafenelelor gourmet \u0219i disponibilitatea boabelor de cafea de specialitate din \u00eentreaga lume au extins gusturile si preferintele consumatorilor \u0219i i-au f\u0103cut mai exigen\u021bi \u00een alegerea cafelei. Acum se a\u0219teapt\u0103 ca baristii s\u0103 aib\u0103 cuno\u0219tin\u021be de specialitate despre boabele de cafea, tehnici de preparare \u0219i profiluri de arome pentru a satisface aceste cerin\u021be din ce \u00een ce mai mari. Astfel, Cofix, in modelul de pre\u021b fix nu mai era adecvat pentru a r\u0103spunde nevoilor \u00een schimbare ale clien\u021bilor s\u0103i. Nu a reu\u0219it s\u0103 ofere varietatea \u0219i calitatea la care se a\u0219teapt\u0103 acum consumatorii, ceea ce a dus la o sc\u0103dere a v\u00e2nz\u0103rilor \u0219i la necesitatea unei noi strategii de pre\u021buri. \u00a0 \u00a0 <\/span><\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"> <strong>Nevoia de flexibilitate \u0219i adaptare \u00een modelul de afaceri<\/strong> <\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> \u00cen lumea afacerilor dinamic\u0103 \u0219i imprevizibila de ast\u0103zi, flexibilitatea \u0219i adaptabilitatea sunt elemente cruciale pentru succes. Firmele trebuie s\u0103 fie capabile s\u0103 se adapteze la tendin\u021bele \u00een schimbare ale pie\u021bei \u0219i la cerin\u021bele consumatorilor, r\u0103m\u00e2n\u00e2nd \u00een acela\u0219i timp agile \u00een reactiile lor. \u00cen cazul Cofix, nevoia de flexibilitate \u0219i adaptare a devenit evident\u0103 odat\u0103 cu sc\u0103derea pre\u021bului lor fix de 5 NIS. Pe m\u0103sur\u0103 ce pre\u021bul materiilor prime \u0219i al altor cheltuieli de exploatare au crescut, Cofix a fost nevoit\u0103 s\u0103-\u0219i reg\u00e2ndeasc\u0103 strategia de pre\u021b pentru a r\u0103m\u00e2ne competitiv\u0103. Prin introducerea de pre\u021buri variabile \u0219i a unui nou program de loialitate, Cofix a reu\u0219it totusi s\u0103 se adapteze la condi\u021biile \u00een schimbare ale pie\u021bei \u0219i s\u0103-\u0219i men\u021bin\u0103 baza de clien\u021bi. \u00a0<\/span><\/span><\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-221\" src=\"https:\/\/frapperie.ro\/blog\/wp-content\/uploads\/2023\/07\/640x-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/frapperie.ro\/blog\/wp-content\/uploads\/2023\/07\/640x-1.jpg 640w, https:\/\/frapperie.ro\/blog\/wp-content\/uploads\/2023\/07\/640x-1-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"> <strong>Worldwide<\/strong> <\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> Cu ajutorul investitorilor ru\u0219i, Cofix \u0219i-a deschis primul magazin la Moscova l\u00e2ng\u0103 Pia\u021ba\u00a0Ro\u0219ie\u00a0\u00een octombrie 2016.\u00a0P\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2017, lan\u021bul avea 39 de magazine la\u00a0Moscova\u00a0 \u0219i patru la Sankt Petersburg\u00a0. \u00cen 2022, Cofix-ulul rusesc r\u0103m\u00e2ne unul dintre liderii de pia\u021b\u0103 \u0219i const\u0103 din peste 270 de cafenele situate \u00een\u00a0Moscova\u00a0, Sankt Petersburg \u0219i\u00a0Irkutsk\u00a0,\u00a0Ekaterinburg\u00a0,\u00a0Kazan\u00a0, Soci, Tula, Nijni Novgorod, Samara \u0219i Ivanovo. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> Cafenele Cofix au ajuns si in Belarus \u00een 2019. P\u00e2n\u0103 \u00een 2022, lan\u021bul local s-a extins la peste 30 de magazine.\u00a0Potrivit raportului Project Caf\u00e9 Europe 2022, publicat de Allegra World Coffee Portal, Cofix a devenit cel mai mare lan\u021b de cafea de marc\u0103 din Belarus. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> Polonia, 2020 &#8211; Prima cafenea Cofix a fost deschis\u0103 \u00een Var\u0219ovia \u00een 2020 .\u00a0\u00cen ciuda pandemiei de COVID-19, Cofix a r\u0103mas pe pia\u021b\u0103 \u0219i a continuat cu succes s\u0103 deschid\u0103 noi magazine.\u00a0\u00cen prezent, filiala polonez\u0103 are 4 puncte de v\u00e2nzare, dintre care unul este \u00een franciz\u0103.\u00a0Cofix coopereaz\u0103 cu investitorii care doresc s\u0103 deschid\u0103 noi cafenele \u00een Var\u0219ovia \u0219i \u00een alte ora\u0219e din Polonia. Ca \u0219i \u00een alte \u021b\u0103ri, Cofix \u00een Polonia folose\u0219te un sistem de meniu cu pre\u021b fix.\u00a0Aici v\u00e2nd cafea, <a href=\"https:\/\/frapperie.ro\/baza-frappe\">milkshake<\/a>-uri \u0219i alte b\u0103uturi cu 6, 9, 12 \u0219i 15 zlo\u021bi.\u00a0De asemenea, serve\u0219te si sandvi\u0219uri proasp\u0103t preparate, pr\u0103jituri \u0219i alte tipuri de deserturi de la produc\u0103torii polonezi. \u00a0<\/span><\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<div><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\">\u00a0<\/span><\/span><\/div>\r\n<p>\u00a0 <strong style=\"font-family: Cabin; font-size: large; color: #002966;\">G\u0103sirea unei strategii de pre\u021buri durabile pentru viitorul Coffix.<\/strong><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\">\u00cen concluzie, Coffix trebuie s\u0103 g\u0103seasc\u0103 o strategie de pre\u021b sustenabil\u0103 pentru a-\u0219i asigura succesul viitor. De\u0219i pre\u021bul ini\u021bial fix NIS 5 ar fi putut fi ini\u021bial atractiv pentru consumatori, a devenit clar c\u0103 nu este o op\u021biune viabil\u0103 pe termen lung. Introducerea unui sistem de pre\u021buri pe niveluri sau oferirea de oferte speciale ar putea atrage clien\u021bi, permi\u021b\u00e2nd \u00een acela\u0219i timp companiei s\u0103 \u00ee\u0219i men\u021bin\u0103 profitabilitatea. Cu toate acestea, este important ca Coffix s\u0103 evalueze cu aten\u021bie orice modific\u0103ri ale pre\u021burilor \u0219i s\u0103 monitorizeze modul \u00een care acestea influen\u021beaz\u0103 v\u00e2nz\u0103rile \u0219i satisfac\u021bia clien\u021bilor. Lu\u00e2nd \u00een considerare to\u021bi factorii \u0219i op\u021biunile poten\u021biale, Coffix poate stabili o strategie de pre\u021b care echilibreaz\u0103 accesibilitatea pentru consumatori \u0219i rentabilitatea pentru companie. \u00a0<\/span><\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-225\" src=\"https:\/\/frapperie.ro\/blog\/wp-content\/uploads\/2023\/07\/cofix_3.jpeg\" alt=\"\" width=\"800\" height=\"705\" srcset=\"https:\/\/frapperie.ro\/blog\/wp-content\/uploads\/2023\/07\/cofix_3.jpeg 800w, https:\/\/frapperie.ro\/blog\/wp-content\/uploads\/2023\/07\/cofix_3-300x264.jpeg 300w, https:\/\/frapperie.ro\/blog\/wp-content\/uploads\/2023\/07\/cofix_3-768x677.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"> <strong>Bibliografie<\/strong> <strong>\u00a0<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> -Ida Aghdas Mirzaie. \u201eEfectele fluctua\u021biilor cursului de schimb asupra produc\u021biei \u0219i pre\u021burilor: dovezi din \u021b\u0103rile \u00een curs de dezvoltare\u201d. Magda E. Kandil, Fondul Monetar Interna\u021bional, 10\/1\/2003 <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> -Yeshayahou, Kobi (27 martie 2019).\u00a0<\/span><a href=\"https:\/\/en.globes.co.il\/en\/article-cofix-closes-13-branches-reduces-losses-1001279808\">\u201eCofix \u00eenchide 13 filiale, reduce pierderile\u201d<\/a> <\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> -Crystal, Meirav (12 octombrie 2014).\u00a0<\/span><a href=\"http:\/\/www.ynet.co.il\/articles\/0,7340,L-4579642,00.html\">\u201eCofix \u00een Academia: se va deschide filiale \u00een Haifa \u0219i Ariel\u201d<\/a><span data-pts=\"\">\u00a0. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> -Ya&#8217;akobi-Hendelsman, Hiali (3 martie 2014).\u00a0<\/span><a href=\"http:\/\/www.israelhayom.co.il\/article\/163103\">\u201eLehayim \u0219i ieftin: Barul Cofix deschis\u201d<\/a><span data-pts=\"\">.\u00a0. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> -Israel Times (16 februarie 2017).\u00a0<\/span><a href=\"http:\/\/www.timesofisrael.com\/5-shekel-coffee-chain-boils-price-up-to-6\/\">\u201eLan\u021bul de cafea de 5 sicli se abure\u0219te p\u00e2n\u0103 la 6\u201d<\/a><span data-pts=\"\">\u00a0. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> -Crystal, Meirav (30 septembrie 2013).\u00a0<\/span><a href=\"http:\/\/www.ynet.co.il\/articles\/0,7340,L-4434880,00.html\">\u201eNou lan\u021b de cafea: meniul \u00eentreg pentru NIS 5\u201d<\/a><span data-pts=\"\">\u00a0. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> -Globes English &#8211;<\/span><a href=\"http:\/\/www.globes.co.il\/en\/article-cofix-reverts-to-nis-5-per-item-formula-1001216012\">Cofix revine la 5 NIS per formul\u0103 de articol -\u201d<\/a><span data-pts=\"\">\u00a0.\u00a0. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> -Bindman, Racheli;\u00a0Kadosh, Nurit (4 mai 2015).\u00a0<\/span><a href=\"http:\/\/www.calcalist.co.il\/markets\/articles\/0,7340,L-3658379,00.html\">\u201ePre\u021bul lan\u021bului Cofix: 90 de milioane NIS\u201d<\/a><span data-pts=\"\">\u00a0. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> -Levy, Aviv (15 iunie 2015).\u00a0<\/span><a href=\"http:\/\/www.globes.co.il\/en\/article-cofix-becomes-first-cafe-chain-on-tase-1001045086\">\u201eCofix devine primul lan\u021b de cafenele de pe TASE\u201d<\/a><span data-pts=\"\">\u00a0. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> -Orna (14 octombrie 2013).\u00a0<\/span><a href=\"http:\/\/www.calcalist.co.il\/articles\/0,7340,L-3614284,00.html\">\u201eEfectul Cofix: Aroma Israel va sc\u0103dea pre\u021burile cafelei la pachet\u201d<\/a><span data-pts=\"\">.\u00a0. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> -Crystal, Meirav (16 octombrie 2013).\u00a0<\/span><a href=\"http:\/\/www.ynet.co.il\/articles\/0,7340,L-4441541,00.html\">\u201eEfectul Cofix: mai multe cafenele care ofer\u0103 meniu NIS 5\u201d<\/a><span data-pts=\"\">.\u00a0. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> -Dovrat-Mezrich, Adi (10 octombrie 2013).\u00a0<\/span><a href=\"http:\/\/www.themarker.com\/consumer\/1.2137102\">\u201eLanturile de cafea lideri coordoneaz\u0103 pa\u0219ii: \u201eNimeni nu va sc\u0103dea pre\u021burile\u201d<\/a><a href=\"http:\/\/www.themarker.com\/consumer\/1.2137102\">&#8222;<\/a><span data-pts=\"\">\u00a0.\u00a0. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> -Levy-Weinriv, Ela;\u00a0Hayut, Ilanit (10 octombrie 2013).\u00a0<\/span><a href=\"http:\/\/www.globes.co.il\/news\/article.aspx?did=1000884618\">\u201e[\u0218eful Autorit\u0103\u021bii Antitrust] investigheaz\u0103: Suspiciunea de coordonare a pre\u021burilor \u00eentre lan\u021burile de cafea\u201d<\/a><span data-pts=\"\">\u00a0. <\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-size: large; color: #002966;\"><span data-pts=\"\"> -Orna (3 martie 2014).\u00a0<\/span><a href=\"http:\/\/www.calcalist.co.il\/articles\/0,7340,L-3625672,00.html\">\u201eA fost inaugurat\u0103 prima filial\u0103 Cofix Bar din Tel Aviv; \u201eVor fi deschise cel pu\u021bin \u00eenc\u0103 zece\u201d<\/a><a href=\"http:\/\/www.calcalist.co.il\/articles\/0,7340,L-3625672,00.html\">&#8222;<\/a><span data-pts=\"\">\u00a0.\u00a0\u00a0. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/span><span data-pts=\"\"> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/p>\r\n\r\n<p>&nbsp;<\/p>        <div class=\"booster-block booster-reactions-block\">\n            <div class=\"twp-reactions-icons\">\n                \n                <div class=\"twp-reacts-wrap\">\n                    <a react-data=\"be-react-1\" post-id=\"188\" class=\"be-face-icons un-reacted\" href=\"javascript:void(0)\">\n                        <img decoding=\"async\" src=\"https:\/\/frapperie.ro\/blog\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/happy.svg\" alt=\"Happy\">\n                    <\/a>\n                    <div class=\"twp-reaction-title\">\n             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